I bought myself a black Squeem cotton & rubber waist cincher the other day, and I'm impressed by it! When I put it on I immediately look thinner and have a more defined waist. I haven't had it long enough to test the company's claim that, after wearing the waist cincher 8-10 hours a day for 30 days, you'll lose 1-4 inches...but I'm optimistic! I have noticed that when I wear it, I'm not very hungry. This is due to the compression it puts on your stomach.
Another benefit of the waist cincher is that it corrects your posture and alleviates lower back pain. I sit/stand taller than ever when I wear it!
Squeem makes waist cinchers out of rubber, or a combination of rubber and cotton. The pure rubber ones are high compression, and are meant to only be worn for 2-3 hours per day. The cotton-rubber waist cinchers are meant for 8-10 hour wear each day. I chose the latter so that I could wear it all day under my clothes to look more sleek. You can also wear the Squeem waist cincher over clothes for a chic look.
Lingerie Diva carries a few waist cinchers already, but do you think they should carry the Squeem waist cinchers as well?
To learn more about Squeem and how waist cinchers work, visit http://www.squeem.net/.