Wednesday, June 17, 2009

Bra Inspires Marriage ... Maybe

With divorce rates around 50%, it’s no wonder that people don’t immediately rush down the aisle to get married these days. But this bra concept from Triumph International sure encourages those wedding bells — literally — the bra plays “The Wedding March”. And that’s only part of it.

The Marriage-Hunting Bra is one of Triumph’s new concepts that they’re required to create every six months. Although it’s not for sale, it’s made to encourage people to get married. It comes with a light-up display, showing the number of days until the wearer’s ideal wedding date. As if that wasn’t intimidating enough, it also features pockets for a pen and an official stamp seal, needed when filling out a marriage license application. Whenever the wearer does get engaged, there’s a slot to place the ring in, and the infamous “Wedding March” chimes in.

The concept was inspired by recent statistics in Japan, indicating that 47 percent of men and 32 percent of women in their early 30s are unmarried. Ironically, I don’t think that wearing this device will help anyone get closer to that goal.