A new product, containing human pheromones, is now being marketed as a means of spicing up your lingerie and intimate items. "Perky Panties" is a laundry additive that goes in with your wash, with the intent of enhancing the overall experience of lingerie.
This is their pitch:
Want to make your lingerie even sexier? Pick up a bottle of Perky Panties, a pheromone infused lingerie wash. Pheromones are chemical signals that trigger a natural sexual response in members of the opposite sex.
Perky Panties Lingerie Wash adds the ultimate sexual temptation to your intimates. Perky Panties gently cleans most delicate hand washables while adding a fresh-n-sexy fragrance to your intimate apparel.
Freshen and sex-up your washable lingerie and hosiery. Simply use 1 cupful to hand wash, or 1/4 cup to machine wash.